AAA and SEMCOG Team Up for Autumn Traffic Safety Campaign



News Release
AAA - The Auto Club Group                                                              SEMCOG                                           
Susan Hiltz, Public Affairs Director, Michigan                            Trevor Layton, SEMCOG Communications
C: 586.940.0278                                                                                    O: 313.580.6195                                                             
AAA and SEMCOG Team Up for Autumn Traffic Safety Campaign
“Walk.Bike.Drive. Safe” in Michigan
Dearborn, Michigan (October 1, 2018) —  With the first week of  the Fall season setting in, schools back in session, workplace routines returned to a more normal pace and Halloween on the horizon,  AAA and SEMCOG are teaming up for their very first Autumn Traffic Safety Campaign.  This is part of their ongoing collaboration with communities and agencies throughout the region to educate the public through media, material/information distribution, community events and public awareness activities throughout the year.
The combination of cooler temperatures, shorter daylight hours and increased darkness presents a higher risk for pedestrian, bicycle and vehicle crashes and fatalities. No matter what method of transportation people are using this Autumn, both organizations agree that safety must remain a top priority.  Along with the recently released “Quick Facts” Report  from the Southeast Michigan Council of Governments (SEMCOG), these startling statistics offer further proof of the risk factors:

“The main goal of this campaign and our ongoing partnership with AAA is to reduce the number and severity of non-motorized crashes, increase knowledge of the responsibilities of walkers, bicyclists and motorists, and build respect between all road users,” said Kathleen Lomako, Executive Director of SEMCOG.
“As an advocate for the motoring, biking and walking public, AAA takes pride in teaming up with SEMCOG for this targeted campaign that promotes public awareness about traffic safety risks during the Fall season. We look forward to these messages having a positive impact on Michigan motorists, bicyclists and pedestrians,” added Susan Hiltz, Michigan Public Affairs Director for  AAA – The Auto Club Group.
AAA and SEMCOG offer these Walk.Bike.Drive. Safe tips:
Walk Safe


Bike Safe


Drive Safe


Quick Facts Report – Key Findings from Southeast Michigan Traffic Crash Data
Traffic fatalities down, but serious injuries on the rise

AAA in Michigan celebrated its 100th Anniversary - A Century of Service in 2016 and has over 1.4 million members across the state. It is part of The Auto Club Group (ACG).  Connect with us on Facebook and LinkedIn.
The Auto Club Group (ACG) is the second largest AAA club in North America. ACG and its affiliates provide membership, insurance, financial services and travel offerings to over 9.6 million members across eleven states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana. ACG belongs to the national AAA federation with more than 59 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety. Motorists can map a route, identify gas prices, find discounts, book a hotel, and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at Visit AAA on the Internet at
SEMCOG is a regional planning partnership of governmental units serving 4.7 million people in the seven-county region of Southeast Michigan striving to enhance the region's quality of life. Learn more about SEMCOG HERE.
The Southeast Michigan Traffic Safety Plan was developed by SEMCOG. It utilizes the four Es of safety: engineering, education, enforcement, and emergency medical services to address safety issues in the region. SEMCOG uses crash data from the Michigan State Police, Criminal Justice Information Center (CJIC), to update various safety resources. Based on 2017 data, SEMCOG has updated information on traffic crashes, fatalities, and serious injuries. Crash factors identified as key emphasis areas include older drivers, younger drivers, pedestrians, bicycles, lane departures, drugs, and alcohol. Learn more about the Southeast Michigan Traffic Safety Plan HERE.