AAA Issues Annual Statewide “School’s Open - Drive Carefully” Alert

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CONTACT:
AAA – The Auto Club Group
Susan Hiltz, Public Affairs Director,  Michigan
C: 586.940.0278 
slhiltz@aaamichigan.com
   
     
AAA Issues Annual Statewide “School’s Open - Drive Carefully” Alert
Safety campaign celebrates 72 years of curbing unsafe driving in school zones, neighborhoods
 
                                                                                                                          
DEARBORN, MI  (September 4, 2018) – School is now back in session for most Michigan children. They will get there by bus, car, other vehicles, walking or bicycling. Making those travels safe is of the utmost importance. However, according to the Transportation Research Board, about 100 children are killed each year while walking to or from school and about 25,000 are injured. That is why AAA is issuing its annual Statewide “School’s Open – Drive Carefully” alert.
 
Distracted driving is a safety concern throughout the year, but the start of a new school season brings unique conditions that can easily cause drivers to become distracted behind the wheel. For many families, busy mornings that involve getting children dressed and ready for school on time can create situations that make it challenging to fully focus on driving.
 
“The start of the school year is a particularly challenging time for parents because of new routines and increased traffic,” said Amy Stracke, Managing Director of Traffic Safety Advocacy for AAA – The Auto Club Group and Executive Director of the Auto Club Group Traffic Safety Foundation. “We encourage anyone taking children to school, and all drivers, to establish habits that help them stay focused on the task of driving.”
 
AAA – The Auto Club Group and its Auto Club Group Traffic Safety Foundation — through their School’s Open – Drive Carefully campaign — are alerting motorists that the Michigan school season has begun and  it’s important to avoid distractions and use caution when driving near school zones, especially during drop-off and pick-up times.   
 
From 2007 to 2016, more school-age pedestrians were killed from 6 a.m. to 7 a.m. and from 3 p.m. to 4 p.m. than any other hours of the day, according to the National Highway Traffic Safety Administration (NHTSA).
 
“With school back in session, we will see an increase in the number of motorists and pedestrians on our roadways,” said Susan Hiltz, Michigan public affairs director, AAA – The Auto Club Group.  AAA’s School’s Open – Drive Carefully campaign reminds us of the need for extra vigilance and patience so that everyone gets to their destination safely.”
 
AAA recommends these tips:
 
AAA’s Seven “School’s Open” Safety Tips

  1. Eliminate distractions. Research shows that taking your eyes off the road for just two seconds doubles your chances of crashing. Children can move quickly; crossing the road unexpectedly or emerging suddenly between two parked cars. Reduce risk by not using your cell phone or eating while driving, for example.
  2. Slow down. Speed limits in school zones are reduced for a reason. A pedestrian struck by a vehicle traveling at 25 mph is nearly two-thirds less likely to be killed compared to a pedestrian struck by a vehicle traveling just 10 mph faster.
  3. Come to a complete stop. Research shows that more than one-third of drivers roll through stop signs in school zones or neighborhoods. Always come to a complete stop, checking carefully for children on sidewalks and in crosswalks before proceeding.
  4. Reverse responsibly. Every vehicle has blind spots. Check for children on the sidewalk, in the driveway and around your vehicle before slowly backing up. Teach your children to never play in, under or around vehicles.
  5. Buckle Up.   Use safety belts and appropriate child safety seats or booster seats when transporting children.  The safest place in cars for children younger than 13 is the back seat. Car Seat Guide
  6. Watch for bicycles. Children on bicycles are often inexperienced, unsteady and unpredictable. Slow down and allow at least three feet of passing distance between your vehicle and a bicyclist. If your child rides a bicycle to school, require that he or she wear a properly fitted bicycle helmet on every ride. Find videos, expert advice and safety tips at  ShareTheRoad.AAA.com.
  7. Talk to your teen. Car crashes are the leading cause of death for teens in the United States, and nearly one in four fatal crashes involving teen drivers occur during the after-school hours of 3 p.m. to 7 p.m. Get evidence-based guidance and tips at TeenDriving.AAA.com
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Additional Info:
AAA Offers Contest for Michigan 8th Graders - 60 Students Will Win Free European River Cruise
AAA is giving Michigan eighth graders the chance to go on the trip of a lifetime. Sixty entrants will be selected to receive roundtrip airfare to Amsterdam, travel insurance, money for passports, and a river cruise of the Netherlands and Belgium. To enter, students must be at least 13 years old, entering the 8th grade, and in good academic standing. Applicants are asked to answer three essay questions and submit a selfie. Visit AAA.com/DiscoveryCrew for more details.
 
*Media outlets are encouraged to share the information and web links in this release with their audiences via available on-air, online and social media platforms.
 
AAA in Michigan celebrated its 100th Anniversary - A Century of Service in 2016 and has over 1.4 million members across the state. It is part of The Auto Club Group (ACG).  Connect with us on Facebook and LinkedIn.
The Auto Club Group (ACG) is the second largest AAA club in North America.  ACG and its affiliates provide membership, insurance, financial services and travel offerings to over 9.5 million members across eleven states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana.  ACG belongs to the national AAA federation with more than 58 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety. Motorists can map a route, identify gas prices, find discounts, book a hotel, and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. AAA clubs can be visited on the Internet at AAA.com.
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Auto Club Group Traffic Safety Foundation(ACGTSF)  was Established by AAA – The Auto Club Group in 2010.  ACGTSF  is a 501(c)(3) non-profit organization and public charity dedicated to producing a significant and continuous reduction in traffic crashes, injuries and deaths in the communities targeted by its efforts. ACGTSF provides programs, education and outreach to increase public awareness about the importance of traffic safety and improve driving behavior. ACGTSF is funded by voluntary, tax-deductible contributions from organizations and individuals who support ACGTSF’s purpose. Visit www.AAA.com/foundation for more information.