Dearborn, Michigan (August 30, 2018) — From the unofficial end of summer to the start of the college football season, Labor Day provides plenty of reasons to celebrate. Unfortunately, the holiday’s festivities can also create more risks as Labor Day is considered one of the deadliest times on the roads.
According to 2017 Labor Day Traffic Safety Statistics from the Michigan State Police, traffic fatalities increased from 2016 to 2017 and 27% of the fatalities were reported as alcohol-involved.
Over one million Michigan motorists are expected to be on the roads during the holiday, creating a higher risk for alcohol-involved crashes. To help prevent fatalities and keep motorists safe, AAA, its Auto Club Group Traffic Safety Foundation and Budweiser have teamed up to offer their free Tow to Go program while encouraging those who are celebrating to make safe, responsible transportation arrangements.
“Everyone deserves to have a safe Labor Day holiday. We urge travelers to make arrangements for safe transportation and to avoid driving impaired,” said Susan Hiltz, Michigan public affairs director for AAA — The Auto Club Group.
Now in its 20th year, Tow to Go encourages ride-share services or designated drivers to prevent impaired drivers from needlessly risking the lives of others. Tow to Go has safely removed more than 25,000 impaired drivers from roads across the Southeast and the Midwest since 1998.
“The Tow to Go program helps save lives,” said Susan Hiltz, Michigan public affairs director for AAA – The Auto Club Group. “Our partnership with Anheuser-Busch has built a unique program that provides safe rides home to hundreds of drivers every year.” “The ‘Tow to Go’ program is a smart option to promote the use of designated drivers and help reduce impaired driving,” said Adam Warrington, vice president, corporate social responsibility at Anheuser-Busch. “We are proud to partner with AAA and their roadside assistance drivers to make our roads safer during the holidays.” OR Call a cab, Uber, Lyft or plan to stay the night if you have had too much to drink. Use the National Highway Traffic Safety Administration’s (NHTSA) SaferRide app to help keep drunk drivers off the roads. It allows users to call a taxi or a friend and identify their location so they can be picked up.
None for the road. One drink can be one too many. Learn more about the effects of alcohol on driving and AAA’s efforts to reduce alcohol and other drug-related injuries and deaths.
Never ride in a car with someone who is intoxicated.
Report impaired drivers to local law enforcement immediately.
*Media outlets are encouraged to share the information and web links in this release with their audiences via available on-air, online and social media platforms.
AAA in Michigancelebrated its 100th Anniversary - A Century of Service in 2016 and has over 1.4 million members across the state. It is part of The Auto Club Group (ACG). Connect with us on Facebook and LinkedIn. The Auto Club Group (ACG) is the second largest AAA club in North America. ACG and its affiliates provide membership, insurance, financial services and travel offerings to over 9.5 million members across eleven states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana. ACG belongs to the national AAA federation with more than 58 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety. Motorists can map a route, identify gas prices, find discounts, book a hotel, and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. AAA clubs can be visited on the Internet at AAA.com.
Auto Club Group Traffic Safety Foundation(ACGTSF) was Established by AAA – The Auto Club Group in 2010, Auto Club Group Traffic Safety Foundation, Inc. (ACGTSF) is a 501(c)(3) non-profit organization and public charity dedicated to producing a significant and continuous reduction in traffic crashes, injuries and deaths in the communities targeted by its efforts. ACGTSF provides programs, education and outreach to increase public awareness about the importance of traffic safety and improve driving behavior. ACGTSF is funded by voluntary, tax-deductible contributions from organizations and individuals who support ACGTSF’s purpose. Visit www.AAA.com/foundation for more information.
Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on three key areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities. In the past three decades, Anheuser-Busch and its wholesalers have invested more than $1 billion in preventing drunk driving and underage drinking and promoting responsible retailing and advertising. Anheuser-Busch reduced total water use at its breweries by nearly 50 percent over the last 10 years. The company has been a leading aluminum recycler for more than 30 years. Each year Anheuser-Busch and its Foundation invest approximately $20 million in donations to charitable organizations that help in local communities. The company also has provided over 76 million cans of emergency drinking water to people impacted by natural and other disasters since 1988. Based in St. Louis, Anheuser-Busch, the leading American brewer, is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer. For more information, visit www.anheuser-busch.com.