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September 27, 2018
AAA, CHILDREN’S HOSPITAL OF MICHIGAN AND METRO-DETROIT SAFE KIDS TEAM UP TO HOST SEAT CHECK SATURDAY
Media Advisory
September 27, 2018
CONTACT:
AAA – The Auto Club Group
Gary Bubar, Public Affairs Specialist,  Michigan
C: 734.751.1606  gtbubar@aaamichigan.com
   
AAA, CHILDREN’S HOSPITAL OF MICHIGAN AND METRO-DETROIT SAFE KIDS TEAM UP TO HOST SEAT CHECK SATURDAY
National Child Passenger Safety Week
 
WHO:                 Therese Quattrociocchi-Longe, Corporate and Foundation Relations Director,   Children’s Hospital of Michigan Foundation
Randy Williams, VP, Michigan Field Operations, AAA-The Auto Club Group
              -40 Certified Child Passenger Safety (CPS) technicians
                             -Southeast parents/guardians/caregivers with child passengers
                                          
WHAT:               As part of National Child Passenger Safety Week  (Sep 23-29), AAA is teaming up with its community partners to host Seat Check Saturday.  This is part of a national campaign to encourage parents and caregivers to make sure children are riding safely and securely in a properly-installed  seat.  Adults with child passengers will be offered free seat checks by a certified technician. The child must be present at the seat check.  The event is open to the public.
                                          
The event kicks off with a 10AM presentation of a $10,000 donation in the form of an oversized check from AAA to Children’s Hospital of Michigan Foundation.  This donation is part of AAA’s long-standing support of traffic safety and a  six-year tradition of supporting local efforts to fund child passenger safety programs as part of the Children’s Hospital of Michigan-DMC-Kohl’s Injury Prevention Program.
 
WHEN:                             Saturday, September 29th  –  10am-1pm
 
WHERE:            AAA – The Auto Club Group Headquarters
1 Auto Club Drive, Parking Lot Area, Dearborn, MI
                                          
WHY:                  AAA and the American Academy of Pediatrics recommend all infants and toddlers ride in a rear-facing car seat until they are two years of age or until they reach the highest weight or height allowed by their car seat's manufacturer.
 
Older children may also be at risk of injury if riding in the front seat before they are ready. The National Highway Traffic Safety Administration (NHTSA) reports that nearly 60% of vehicle crashes are frontal impacts and 20% are side impacts. Children under the age of 13 should ride in the back seat because they are typically not large enough to safely ride in the front seat and can be seriously injured by front passenger air bags in the event of a crash.
This is especially significant since the recent AAA Consumer PulseTM survey of Michigan parents revealed that 77% of parents allowed their child to sit in the front seat of a moving vehicle at age 12 or younger.  On a positive note, the study also revealed that close to 95% of parents are using a child safety seat for their young children.
AAA encourages adults to set a good example for children by buckling up every trip regardless of seat location. For more information on car seat safety, visit these websites:
AAA-SAFE SEATS4KIDS
 SAFE KIDS

*Media outlets are encouraged to share this information with the public via broadcast, digital and social media platforms.

 
Children’s Hospital of Michigan Foundation To advance children’s health and wellness, the Children’s Hospital of Michigan Foundation is dedicated to the support and safekeeping of children’s health and wellness through fundraising, grant making, and advocacy. To learn more, please visit www.CHMFoundation.org
 
The AAA Consumer Pulse™ survey was conducted online among residents living in Michigan from April 11-30, 2017. Approximately 227 parents with children under 12 years old completed the survey among the general population.  Survey results have a maximum margin of error of ± 6.5 percentage points. Survey is attached.

The Auto Club Group Traffic Safety Foundation, Inc. (ACGTSF) is a 501(c)(3) non-profit organization and public charity dedicated to producing a significant and continuous reduction in traffic crashes, injuries and deaths in the communities targeted by its efforts.  It was established by AAA – The Auto Club Group in 2010. ACGTSF provides programs, education and outreach to increase public awareness about the importance of traffic safety and improve driving behavior. ACGTSF is funded by voluntary, tax-deductible contributions from organizations and individuals who support ACGTSF’s purpose. Visit www.AAA.com/Foundation for more information.

AAA in Michigan celebrated its 100th Anniversary - A Century of Service in 2016 and has over 1.4 million members across the state. It is part of The Auto Club Group (ACG).  Connect with us on Facebook and LinkedIn.
 
The Auto Club Group (ACG) is the second largest AAA club in North America. ACG and its affiliates provide membership, insurance, financial services and travel offerings to over 9.6 million members across eleven states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana. ACG belongs to the national AAA federation with more than 59 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety. Motorists can map a route, identify gas prices, find discounts, book a hotel, and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. Visit AAA on the Internet at AAA.com.

 

About The Auto Club Group
The Auto Club Group (ACG) is the second largest AAA club in North America. ACG and its affiliates provide membership, travel, insurance and financial services offerings to approximately 9 million members across 11 states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana. ACG belongs to the national AAA federation with nearly 55 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety.

About Auto Club Group Traffic Safety Foundation
Established by AAA – The Auto Club Group in 2010, Auto Club Group Traffic Safety Foundation, Inc. (ACGTSF) is a 501(c)(3) non-profit organization and public charity dedicated to producing a significant and continuous reduction in traffic crashes, injuries and deaths in the communities targeted by its efforts. ACGTSF provides programs, education and outreach to increase public awareness about the importance of traffic safety and improve driving behavior. ACGTSF is funded by voluntary, tax-deductible contributions from organizations and individuals who support ACGTSF’s purpose.


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