September 26, 2018|
Drivers Rely Heavily on New Vehicle Safety Technologies In Spite of Limitations
CONTACT: Susan Hiltz, Michigan Public Affairs Director
AAA – The Auto Club Group
C: 586.940.0278 - email@example.com
Drivers Rely Heavily on New Vehicle Safety Technologies In Spite of Limitations
Misunderstanding and misuse of driver assistance technology could lead to a crash
DEARBORN, MI. (Sept. 26, 2018) – More and more, drivers are recognizing the value in having vehicles with advanced driver assistance systems (ADAS) like blind spot monitoring systems, forward collision warning and lane keeping assist. However, while many of these technologies are rapidly being offered as standard, many drivers are unaware of the safety limitations of ADAS in their vehicles, according to new research from the AAA Foundation for Traffic Safety. For example, researchers found that nearly 80 percent of drivers with blind spot monitoring systems were unaware of limitations or incorrectly believed the system could accurately detect vehicles passing at very high speeds or bicycles and pedestrians. In reality, the technology can only detect when a vehicle is traveling in a driver’s blind spot and many systems do not reliably detect pedestrians or cyclists. Lack of understanding or confusion about the proper function of ADAS technologies can lead to misuse and overreliance on the systems, which could result in a deadly crash.
“When properly utilized, ADAS technologies have the potential to prevent 40 percent of all vehicle crashes and nearly 30 percent of traffic deaths. However, driver understanding and proper use is crucial in reaping the full safety benefits of these systems,” said Dr. David Yang, executive director of the AAA Foundation for Traffic Safety. “Findings from this new research show that there is still a lot of work to be done in educating drivers about proper use of ADAS technologies and their limitations.”
In 2016, more than 37,400 people were killed in traffic crashes- a five percent increase from 2015. ADAS technologies offer motorists an extra measure of safety when properly used, said Susan Hiltz, Michigan public affairs director, AAA – The Auto Club Group. However, it is important to realize they do not replace sound driving decisions. AAA urges motorists to take charge of learning their vehicle technology’s functions and limitations in order to improve safety on the road.”
The AAA Foundation for Traffic Safety commissioned researchers from the University of Iowa to survey drivers who recently purchased a 2016 or 2017 model-year vehicle with ADAS technologies. Researchers evaluated drivers’ opinions, awareness and understanding of these technologies and found that most did not know or understand the limitations of the systems:
False expectations for ADAS systems can easily lead to misuse of the technology or an increase in driver distraction. In the survey:
“New vehicle safety technology is designed to make driving safer, but it does not replace the important role each of us plays behind the wheel,” Yang continued. “The prospect of self-driving cars is exciting, but we aren’t there yet. Automakers have an ethical and important responsibility to accurately market, and to carefully educate consumers about the technologies we purchase in the vehicles we drive off the lot.”
As part of its ongoing traffic safety mission, new AAA Foundation research also evaluated the potential these popular advanced driver assistance technologies have in helping to reduce or prevent crashes. The findings show that if installed on all vehicles, ADAS technologies can potentially prevent more than 2.7 million crashes, 1.1 million injuries and nearly 9,500 deaths each year:
Despite the findings that show confusion about some ADAS technologies, at least 70 percent of vehicle owners report that they would recommend the technology to other drivers. The greatest proportion of drivers reported trusting blind spot monitoring systems (84 percent), followed by rear-cross traffic alert (82 percent), lane departure warning (77 percent), lane keeping assist (73 percent), forward collision warning (69 percent) and automatic emergency braking (66 percent).
These findings should prompt additional focus on the importance of educating new and used car buyers about how safety technologies work. “The training drivers need to properly use the safety technologies in their vehicles is not currently offered,” added Hiltz. “If educating consumers about vehicle technology was as much a priority for the automakers and dealers as making the sale, we would all reap the benefits.”
Only about half of the drivers who report purchasing their vehicle from a car dealership recalled being offered training on the ADAS technology. However, for those who were, nearly 90 percent took advantage of the opportunity and completed the training.
For now, drivers are their best safety advocate to ensure that they understand their technology’s features, functions and limitations before leaving the lot. In order to reduce misuse or overreliance on the systems, AAA encourages drivers to:
For additional resources, visit AAA.com/DriverAssistanceSystem. AAA’s classroom or online Roadwise Driver course can also help drivers learn more about the functions and limitations of popular ADAS technologies available on new vehicles.
AAA Foundation for Traffic Safety was established in 1947 by AAA. It is a not-for-profit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research is used to develop educational materials for drivers, pedestrians, bicyclists and other road users. Visit www.AAAFoundation.org .
AAA is North America’s largest motoring and leisure travel organization. AAA provides more than 59 million members with automotive, travel, insurance and financial services through its federation of 36 motor clubs and nearly 1,100 branch offices across North America. Since 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for safe mobility. Drivers can request roadside assistance, identify nearby gas prices, locate discounts, book a hotel or map a route via the AAA Mobile app. To join, visit AAA.com.
AAA in Michigan celebrated its 100th Anniversary - A Century of Service in 2016 and has over 1.4 million members across the state. It is part of The Auto Club Group (ACG). Connect with us on Facebook and LinkedIn.
The Auto Club Group (ACG) is the second largest AAA club in North America. ACG and its affiliates provide membership, insurance, financial services and travel offerings to over 9.6 million members across eleven states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana. ACG belongs to the national AAA federation with more than 59 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety. Motorists can map a route, identify gas prices, find discounts, book a hotel, and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. Visit AAA on the Internet at AAA.com.
About The Auto Club Group
The Auto Club Group (ACG) is the second largest AAA club in North America. ACG and its affiliates provide membership, travel, insurance and financial services offerings to approximately 9 million members across 11 states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana. ACG belongs to the national AAA federation with nearly 55 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety.
About Auto Club Group Traffic Safety Foundation
Established by AAA – The Auto Club Group in 2010, Auto Club Group Traffic Safety Foundation, Inc. (ACGTSF) is a 501(c)(3) non-profit organization and public charity dedicated to producing a significant and continuous reduction in traffic crashes, injuries and deaths in the communities targeted by its efforts. ACGTSF provides programs, education and outreach to increase public awareness about the importance of traffic safety and improve driving behavior. ACGTSF is funded by voluntary, tax-deductible contributions from organizations and individuals who support ACGTSF’s purpose.
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