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July 02, 2018
AAA: INDEPENDENCE DAY ONE OF THE MOST DEADLY TRAVEL HOLIDAYS
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CONTACT: 
AAA – The Auto Club Group
Susan Hiltz, Public Affairs Director, Michigan
C: 586.940.0278    slhiltz@aaamichigan.com
AAA: INDEPENDENCE DAY ONE OF THE MOST DEADLY TRAVEL HOLIDAYS
Tow To Go Program Available
 
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Dearborn, Michigan (July 2, 2018) — AAA predicts nearly 1.6 million Michiganders will travel during the holiday, with nearly 90% of them traveling by automobile. This is the highest number of travelers expected since AAA began tracking travel numbers 18 years ago.
 
While Independence Day celebrations are traditionally known for outdoor events, fireworks and family get-togethers, this iconic U.S. holiday has become notorious for crashes and fatalities on the road. According to the 2017 Michigan State Police Criminal Justice Information, during the Fourth of July Holiday period:
  • Over 42%of the fatal crashes involved alcohol.
  • Over 42%of the fatal crashes involved a motorcycle or off-road vehicle (OVR).
With so many vehicles on the road for the holiday week, coupled with the higher risk for alcohol-involved crashes, AAA and its Auto Club Group Traffic Safety Foundation encourage motorists to plan ahead for getting home safely, especially when alcohol consumption may be involved.
“Everyone deserves to have a safe Independence Day holiday. We urge travelers to make arrangements for safe transportation and to avoid driving impaired,” said Susan Hiltz, Michigan public affairs director for AAA — The Auto Club Group.
With that in mind and as part of its legacy of traffic safety advocacy and commitment to the Toward Zero Deaths (TZD) national strategy on highway safety, AAA offers these tips:
 
AAA’s Seven Safe Celebration Tips

  1. Always drive safe and sober. Take the pledge  to drive drug and alcohol-free . 
  2. Designate an alcohol and other drug-free driver before the party starts.
  3. Be a responsible party host and check out the Great Pretenders Party Guide.
  4. If you have had too much to drink, use the TOW TO GO program in Michigan offered by AAA in partnership with Budweiser. These are the guidelines:
  5. Call (855) 2-TOW-2-GO or (855) 286-9246
    Available Tuesday, July 3, until 6 a.m. on Thursday, July 5 for a confidential local ride to a safe location within 10 miles
  6. The AAA tow truck takes the vehicle and the driver home
  7. Free and available to AAA members and non-members
  8. Tow to Go may not be available in rural areas or during severe weather conditions
     
Since its inception in 1998, Tow to Go has safely removed more than 25,000 impaired drivers from roads across the Southeast and Midwest. It is designed to be a safety net for motorists who did not plan ahead when drinking away from home on celebratory holidays. The program is offered based on the availability of AAA drivers and tow trucks during times of high call volume. The Auto Club Group Traffic Safety Foundation provides Tow to Go to help keep all motorists safe from the dangers of impaired driving.
 
“The Tow to Go program helps save lives,” said  Susan Hiltz, Michigan public affairs director for AAA – The Auto Club Group. “This year marks the 20th anniversary of AAA’s partnership with Anheuser-Busch, and together we have built a unique program that provides safe rides home to hundreds of drivers every year.”
 
 “The Tow to Go program is an effective way to promote the use of Designated Drivers and help prevent impaired driving,” said Katja Zastrow, vice president of corporate social responsibility for Anheuser-Busch. “We are proud to partner with AAA and their roadside assistance drivers to help keep our roads safe.”
OR
Call a cab, Uber, Lyft or plan to stay the night if you have had too much to drink. 
Use the National Highway Traffic Safety Administration’s (NHTSA) SaferRide app to help keep drunk drivers off the roads. It allows users to call a taxi or a friend and identify  their location so they can be picked up.

  1. None for the road. One drink can be one too many. Learn more about the effects of alcohol on driving and AAA’s efforts to reduce alcohol and other drug-related injuries and deaths.
  2. Never ride in a car with someone who is intoxicated.
  3. Report impaired drivers to local law enforcement immediately.
     

 
*Media outlets are encouraged to share the information and web links in this release with their audiences via available on-air, online and social media platforms.

 
AAA in Michigan celebrated its 100th Anniversary - A Century of Service in 2016 and has over 1.4 million members across the state. It is part of The Auto Club Group (ACG).  Connect with us on Facebook and LinkedIn.
The Auto Club Group (ACG) is the second largest AAA club in North America.  ACG and its affiliates provide membership, insurance, financial services and travel offerings to over 9.5 million members across eleven states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana.  ACG belongs to the national AAA federation with more than 58 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety. Motorists can map a route, identify gas prices, find discounts, book a hotel, and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. AAA clubs can be visited on the Internet at AAA.com.
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Auto Club Group Traffic Safety Foundation(ACGTSF)  was Established by AAA – The Auto Club Group in 2010, Auto Club Group Traffic Safety Foundation, Inc. (ACGTSF) is a 501(c)(3) non-profit organization and public charity dedicated to producing a significant and continuous reduction in traffic crashes, injuries and deaths in the communities targeted by its efforts. ACGTSF provides programs, education and outreach to increase public awareness about the importance of traffic safety and improve driving behavior. ACGTSF is funded by voluntary, tax-deductible contributions from organizations and individuals who support ACGTSF’s purpose. Visit www.AAA.com/foundation for more information.
 
Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on three key areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities. In the past three decades, Anheuser-Busch and its wholesalers have invested more than $1 billion in preventing drunk driving and underage drinking and promoting responsible retailing and advertising. Anheuser-Busch reduced total water use at its breweries by nearly 50 percent over the last 10 years. The company has been a leading aluminum recycler for more than 30 years. Each year Anheuser-Busch and its Foundation invest approximately $20 million in donations to charitable organizations that help in local communities. The company also has provided over 76 million cans of emergency drinking water to people impacted by natural and other disasters since 1988. Based in St. Louis, Anheuser-Busch, the leading American brewer, is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer. For more information, visit www.anheuser-busch.com.

 
 

About The Auto Club Group
The Auto Club Group (ACG) is the second largest AAA club in North America. ACG and its affiliates provide membership, travel, insurance and financial services offerings to approximately 9 million members across 11 states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana. ACG belongs to the national AAA federation with nearly 55 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety.

About Auto Club Group Traffic Safety Foundation
Established by AAA – The Auto Club Group in 2010, Auto Club Group Traffic Safety Foundation, Inc. (ACGTSF) is a 501(c)(3) non-profit organization and public charity dedicated to producing a significant and continuous reduction in traffic crashes, injuries and deaths in the communities targeted by its efforts. ACGTSF provides programs, education and outreach to increase public awareness about the importance of traffic safety and improve driving behavior. ACGTSF is funded by voluntary, tax-deductible contributions from organizations and individuals who support ACGTSF’s purpose.


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