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May 04, 2018
AAA MICHIGAN URGES MOTORISTS TO CELEBRATE SAFELY DURING CINCO DE MAYO
 

 
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Dearborn, Michigan (May 4, 2018) —  AAA Michigan is sending out a statewide Cinco de Mayo safety alert urging motorists to take extra steps to help make their celebrations safe this weekend. The Cinco de Mayo holiday weekend poses a potentially higher risk for impaired driving.  
From 2012-2016, nearly one-third (28%) of fatal traffic crashes during the Cinco de Mayo holiday period were alcohol related, according to the National Highway Traffic Safety Administration (NHTSA).
 
With that in mind and as part of its legacy of traffic safety advocacy and commitment to the Toward Zero Deaths (TZD) national strategy on highway safety, AAA offers these tips:
 
AAA’s Seven Cinco de Mayo Safety Tips
  1. Always drive safe and sober. Take the pledge  to drive drug and alcohol-free . 
  2. Designate an alcohol and other drug-free driver before the party starts.
  3. Be a responsible party host and check out the Great Pretenders Party Guide.
  4. Use the TOW TO GO program in Michigan offered by AAA in partnership with Budweiser. These are the guidelines:
  5. Call (855) 2-TOW-2-GO or (855) 286-9246 available Friday, May 4th  through 6am on Sunday, May 6th for a confidential local ride to a safe location within 10 miles
  6. The AAA tow truck takes the vehicle and the driver home
  7. Free and available to AAA members and non-members
  8. Tow to Go may not be available in rural areas or during severe weather conditions
     
Since its inception in 1998, Tow to Go has safely removed more than 25,000 impaired drivers from roads across the Southeast and Midwest. It is designed to be a safety net for motorists who did not plan ahead when drinking away from home on celebratory holidays. The program is offered based on the availability of AAA drivers and tow trucks during times of high call volume. The Auto Club Group Traffic Safety Foundation provides Tow to Go to help keep all motorists safe from the dangers of impaired driving.
 
“The Tow to Go program saves lives,” said Amy Stracke, Managing Director of Traffic Safety Advocacy for AAA – The Auto Club Group and Executive Director of the Auto Club Group Traffic Safety Foundation. “This year marks the 20th anniversary of AAA’s partnership with Anheuser-Busch, and together we have built a unique program that provides safe rides home to hundreds of drivers every year.”
 
 “The Tow to Go program is an effective way to promote the use of Designated Drivers and help prevent impaired driving,” said Katja Zastrow, Vice President of Corporate Social Responsibility for Anheuser-Busch. “We are proud to partner with AAA and their roadside assistance drivers to help keep our roads safe.” Anheuser-Busch Wholesalers have been cosponsors of the program since its 1998 inception, provided funding for the service and worked with local bars and restaurants to help educate servers on the importance of not over-serving their customers.
OR
Call a cab, Uber, Lyft or plan to stay the night if you have had too much to drink. 
Use the National Highway Traffic Safety Administration’s (NHTSA) SaferRide app to help keep drunk drivers off the roads. It allows users to call a taxi or a friend and identify  their location so they can be picked up.

  1. None for the road. One drink can be one too many. Learn more about the effects of alcohol on driving and AAA’s efforts to reduce alcohol and other drug-related injuries and deaths.
  2. Never ride in a car with someone who is intoxicated.
  3. Report impaired drivers to local law enforcement immediately.
 
“Michigan motorists can help make Cinco de Mayo safer by doing their part to reduce alcohol-related crashes and deaths in Michigan, said Susan Hiltz, Michigan public affairs director, AAA -  The Auto Club Group. AAA reminds Michigan motorists that drunk driving deaths are one hundred percent preventable and urges everyone to designate a sober driver or arrange another safe way home so that Cinco de Mayo is a safe holiday for everyone.
 
 
*Media outlets are encouraged to share the information and web links in this release with their audiences via available on-air, online and social media platforms.

 
AAA in Michigan celebrated its 100th Anniversary - A Century of Service in 2016 and has over 1.4 million members across the state. It is part of The Auto Club Group (ACG).  Connect with us on Facebook and LinkedIn.
The Auto Club Group (ACG) is the second largest AAA club in North America.  ACG and its affiliates provide membership, insurance, financial services and travel offerings to over 9.5 million members across eleven states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana.  ACG belongs to the national AAA federation with more than 58 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety. Motorists can map a route, identify gas prices, find discounts, book a hotel, and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. AAA clubs can be visited on the Internet at AAA.com.
 

About The Auto Club Group
The Auto Club Group (ACG) is the second largest AAA club in North America. ACG and its affiliates provide membership, travel, insurance and financial services offerings to approximately 9 million members across 11 states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana. ACG belongs to the national AAA federation with nearly 55 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety.

About Auto Club Group Traffic Safety Foundation
Established by AAA – The Auto Club Group in 2010, Auto Club Group Traffic Safety Foundation, Inc. (ACGTSF) is a 501(c)(3) non-profit organization and public charity dedicated to producing a significant and continuous reduction in traffic crashes, injuries and deaths in the communities targeted by its efforts. ACGTSF provides programs, education and outreach to increase public awareness about the importance of traffic safety and improve driving behavior. ACGTSF is funded by voluntary, tax-deductible contributions from organizations and individuals who support ACGTSF’s purpose.


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