January 19, 2018|
AAA Talks Tech at the Auto Show
Hologram Touts Tech
WHO: AAA – The Auto Club
WHAT: The AAA display at the North American International Auto Show is front and center on the Cobo concourse. This display features a virtual hologram of Chief Technology Officer, Shohreh Abedi. The motion-activated device gives a twenty second overview of AAA's new skills developed for Alexa and Google Home. Attendees have the opportunity to further interact with the hologram and learn more about AAA's Restaurant and Roadside skills, along with AAADrive mobile app.
Lounge-type seating offers attendees an opportunity to sit, relax and learn more about AAA though brand ambassadors , interacting with the AAA App on mounted iPads, and video content highlighting the "how to's" of using Alexa and Google Home devices.
Attendees will have an opportunity to register to win an Alexa or Google Home device. Enter to win submissions are captured on an iPad and AAA Members need only to swipe their card to enter.
WHEN: January 19, 2018, during the Charity Preview
January 20-28, 2018, during normal auto show hours for the public
WHERE: Cobo Hall – Main Concourse near Entrance B
WHY: The American International Auto Show (NAIAS) is one of the world’s top exhibitions of automobiles. Over a two week period, the show draws a large crowd from around the globe. One major focus of the show is integrating technology into all things automotive. It’s a natural fit for AAA, and this year’s booth, right outside the main entrance, is helping demonstrate how technology fits into AAA Membership.
AAA is also supporting the Charity Preview and promoting its presence at the auto show with radio ads featured on WWJ/Newsradio 950. The spots feature Dan Schrock, SVP Field Operations, and Randy Williams, Michigan VP Field Operations. The spots touch on AAA’s ongoing community involvement, commitment to traffic safety, and AAA technology.
The Auto Club Group (ACG) is the second largest AAA club in North America. ACG and its affiliates provide membership, insurance, financial services and travel offerings to over 9 million members across eleven states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana. ACG belongs to the national AAA federation with more than 57 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety. Motorists can map a route, identify gas prices, find discounts, book a hotel, and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. AAA clubs can be visited on the Internet at AAA.com.
About The Auto Club Group
The Auto Club Group (ACG) is the second largest AAA club in North America. ACG and its affiliates provide membership, travel, insurance and financial services offerings to approximately 9 million members across 11 states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana. ACG belongs to the national AAA federation with nearly 55 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety.
About Auto Club Group Traffic Safety Foundation
Established by AAA – The Auto Club Group in 2010, Auto Club Group Traffic Safety Foundation, Inc. (ACGTSF) is a 501(c)(3) non-profit organization and public charity dedicated to producing a significant and continuous reduction in traffic crashes, injuries and deaths in the communities targeted by its efforts. ACGTSF provides programs, education and outreach to increase public awareness about the importance of traffic safety and improve driving behavior. ACGTSF is funded by voluntary, tax-deductible contributions from organizations and individuals who support ACGTSF’s purpose.
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